Automatic Activation of Impression Formation and Memorization Goals: Nonconscious Goal Priming Reproduces Effects of Explicit Task Instructions

نویسندگان

  • Tanya L. Chartrand
  • John A. Bargh
  • Annette Lee
چکیده

According to the auto-motive model (J. A. Bargh, 1990), intentions and goals are represented mentally and, as representations, should be capable of nonconscious activation by the environmental context (i.e., "priming"). To test this hypothesis, the authors replicated 2 well-known experiments that had demonstrated differential effects of varying the information-processing goal (impression formation or memorization) on processing the identical behavioral information. However, instead of giving participants the goals via explicit instructions, as had been done in the original studies, the authors primed the impression formation or memorization goal. In both cases, the original pattern of results was reproduced. The findings thus support the hypothesis that the effect of activated goals is the same whether the activation is nonconscious or through an act of will.

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Positive affect as implicit motivator: on the nonconscious operation of behavioral goals.

Recent research has revealed that nonconscious activation of desired behavioral states--or behavioral goals--promotes motivational activity to accomplish these states. Six studies demonstrate that this nonconscious operation of behavioral goals emerges if mental representations of specific behavioral states are associated with positive affect. In an evaluative-conditioning paradigm, unobtrusive...

متن کامل

Modulation of facial reactions to avatar emotional faces by nonconscious competition priming.

To investigate whether subliminally priming for competition influences facial reactions to facial emotional displays, 49 participants were either subliminally competition primed or neutrally primed. Thereafter, they viewed computer generated avatar faces with happy, neutral, and sad expressions while Corrugator supercilii and Zygomaticus major reactions were recorded. Results revealed facial mi...

متن کامل

Taking a closer look: On the operation of nonconscious impression formation.

In this article we analyzed the information processing that underlies nonconscious impression formation. In the first experiment, the nonconscious activation of the impression formation goal led to a faster analysis of the trait implications of behaviors, compared with a control group. In Experiment 2, participants who were nonconsciously primed with an impression formation goal were more likel...

متن کامل

Health goal priming as a situated intervention tool: how to benefit from nonconscious motivational routes to health behaviour

Recent research has shown the limited effects of intentions on behaviour, so that novel methods to facilitate behaviour change are needed that do not rely on conscious intentions. Here, it is argued that nonintentional effects on health behaviour, such as the effects of habits, impulses, and nonconscious goals, occur through the activation of cognitive structures by specific situations. Interve...

متن کامل

The nonconscious cessation of goal pursuit: when goals and negative affect are coactivated.

Extending on the recent investigation into the implicit affective processes underlying motivation and decision making, 5 studies examined the role of negative affect in moderating goal priming effects. Specifically, experimental effects on measures that typify motivational qualities of goal systems, such as keeping a goal at a heightened level of mental accessibility and exerting effort to work...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

عنوان ژورنال:

دوره   شماره 

صفحات  -

تاریخ انتشار 2001